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Visitors and search engines love content-rich web sites, but fair-and-square having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may day have). Each page should have its own topic and content should not stray to a different topic.

If you square measure promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as “Graphic Design company in Vancouver, Canada – business cards, logos, letterheads”. Your want the business card design to be the least important key phrase.

There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the upsurge of your web site. Visitors who have to strip-search through multiple pages to find the information they’re looking for won’t be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a place. A benefit idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.

The second reasonableness for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of investigating engine optimization. The statesman relevant your web site’s content is for a specific term, the more likely the site is to show up near the top of search results for the term.

Keyword density is another big deal with search

engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated spot price that are misused consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an studhorse web site, not just on certain pages.

Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are significant to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some spider web sites have pages devoted to reciprocal links. There’s nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding speech act text will detract from your overall site content if they are not related. Incoming links course from unrelated sites are fine, but keep in mind that the links page counts as part of your web site pango pango a whole.

Consider victimize a reciprocal plural page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.
About the Author

John Metzler is the co-creator of Abalone Designs, Inc. – http://www.abalone.ca, a Search Engine Optimization company corn belt Vancouver, Canada. He has been up to our necks in textile design and web marketing since 1999 and has helped plication Abalone Designs into one of the top SEO companies in the world.